The 100 Best Global Brands 2009

The 100 Best Global Brands 2009 – According to Businessweek, companies as diverse as McDonald’s, Ford, and American Express are revamping their marketing to win back, trust, that most valuable of corporate assets.

In the world of branding, trust is the most perishable of assets. Polling in recent months shows that increasing numbers of consumers distrust not just the obvious suspects – the banks – but business as a whole.

In a phone survey conducted from May 26 to July 3 by public relations firm Edelman, only 44% of Americans said they trusted business, down from 58% in the fall of 2007. The shift in sentiment is forcing companies from Ford Motor to AmEx to tweak marketing and focus on rebuilding credibility.

Again, according to the Businessweek article, some brands have prospered amid the hard times – or at least held their own. Others have slipped a surprising number of places on the ninth annual ranking, compiled by consultancy Interbra:

The top 10:

• 1. Coca-Cola
• 2. IBM
• 3. Microsoft
• 4. GE
• 5. Nokia
• 6. McDonald’s
• 7. Google
• 8. Toyota
• 9. Intel
• 10.Disney

You can click on The 100 Best Global Brands 2009 to read the full article.

You can click on Rankings to view the entire list.