Secret Celebrity Entrepreneurs

I have just read an interesting article by Kiri Blakeley, of Forbes entitled Secret Celebrity Entrepreneurs which states that “Some brands will forever be linked with their celebrity endorsers. What would women’s wear line Kate Moss Topshop be without, well, Kate Moss? Or Gisele Bündchen’s sandal line, Ipanema by Gisele, without the supermodel’s name, image and unrelenting promotion?

And yet other bold-face celebs have chosen a decidedly less in-your-face approach. Who but the most fanatical know that the William Rast jeans line isn’t owned by anyone named William Rast, but instead is backed by the guy who “brought sexy back,” crooner Justin Timberlake?

Or, that if you stop by Bess Bistro in Austin, Texas, every offering on the menu–as well as the bistro-branded Bessence candles for sale at the counter–were all crafted by actress Sandra Bullock?

You can read the full article at the Financialpost.Com