Retro Coca-Cola Ads That Chart the Fizzy Drink Giant’s History

An early depiction of a Twenties flapper from 1924, which was used on calendars and serving trays…Retro Coca-Cola Ads That Chart the Fizzy Drink Giant’s History – In a recent article entitled Coca-Cola Celebrates 125th Anniversary we stated that on May 8, 2011, Coca-Cola marks its 125 th anniversary.

Now the drinks giant is celebrating its 125th anniversary with a book entitled “Coca-Cola” that charts the company’s story in stunning visual form. From casual photographs of Sammy Davis Jr and Evel Knievel to artwork from the Twenties and Thirties, Coca-Cola, which is published by Assouline, is a fascinating look at how something as simple as a fizzy drink has become a piece of cultural history.

Retro Coca-Cola Ads That Chart the Fizzy Drink Giant’s History – As Muhtar Kent, CEO of the Coca-Cola Company explains in the foreword, not many of the images published were actually commissioned by Coca-Cola.

‘The photos and icons and art on these pages capture the way Coca-Cola is owned by the people who enjoy it. ‘Coca-Cola is a simple pleasure that everyone relates to—world leaders, movie stars, famous athletes, you, and me. It’s a shared experience, a common thread that ties our diverse world together.’

Retro Coca-Cola Ads That Chart the Fizzy Drink Giant’s History – Coca-Cola is available now and costs $65. A special limited edition version in a linen clamshell cover costs $650. Both are available to buy at ASSOULINE boutiques worldwide and at assouline.com…