The Most Valuable Sports Team Brands
The Most Valuable Sports Team Brands - According to Forbes.com, The New York Yankees have dethroned Manchester United as the world’s most valuable team brand. It is the first time since they started tracking brand value--the portion of a team's overall value that is derived from its name as opposed to its market and league--across sports three years ago that the Bronx Bombers have topped their list.
390 220
According to Forbes:
Our look beyond the balance sheet finds the New York Yankees are now the most powerful team name in sports.
The Yankees brand is worth $328 million (21% of their $1.6 billion total team value), while Forbes calculates the Man U name to be worth $285 million (16% of their $1.835 billion value).
You can click on The Most Valuable Sports Team Brands to read the full article...
