Uniqlo Launches New Sports Collection
Uniqlo Launches New Sports Collection – Model Agyness Deyn fronts the new sports wear collection by Japanese high-street giant Uniqlo with an exclusive look at the…
Its new Sport of Life range is designed to redefine sportswear, removing it from the max-action sweat-and-strain arenas of gym, track and field, to everyday activities such as running for a bus or the Tube and walking in the park.
The collection embraces the surefire sales formula which has made Uniqlo so successful since it opened its first store in London in 2001: fit, fashionable, functional and affordable.
The collection also incorporates a new two-way stretch fabric for maximum flexibility and movement and, like Uniqlo’s sought-after cashmere knits, down-fill jackets and skinny-fit jeans, the pieces are available in the now-expected rainbow parade of colours.
It all seems a far cry from the quirky, off-beat, street wardrobe of men’s jackets, rock-gig T-shirts, Trilbys and Dr Martens, which have made Agyness Deyn the most copied – and most instantly-recognisable – model since Kate Moss.
But the addition of funky socks and the odd string of pearls at least give a hint of Aggy’s trademark style. You can even just imagine her running for the bus in those high heels.
Watch the video…
