The $10 Million Pepsi Logo

The $10 Million Pepsi Logo – Pepsi-Cola is considered one of the world’s most recognizable corporate trademarks.

The Pepsi-Cola logo is one of the most famous and well-recognized logos in the world and has had a number of face lifts over the years.

The first logo was drawn by hand in 1898. And over the years the logo has changed fairly dramatically into a sophisticated typographic treatment in the early 1900s, with the pepsi “crown” appearing in the 1940s along with the addition of the colours blue and white to commemorate the war efforts of the U.S. In the 60’s the type changed from a script font to the now familiar bold sans serif

The $10 Million Pepsi Logo – The soft drinks giant is reported to have spent an incredible $10 million for their new logo design. Altogether Pepsi are spending a huge 1.2 billion dollars on the costs related to rebranding all their products.

The new design has been done by New York based branding agency Arnell. Recently on social news site Reddit an anonymous user leaked out an incredible PDF document which was part of the design brief presented to Pepsi.

The document, modestly named “A breathtaking design strategy”, claims the new logo was inspired by major art such as the Mona Lisa and the architecture of the Parthenon. Then it tries to compare the contours within the new Pepsi logo with the paths of the gravitational fields of the planet!

Interesting? Then Click on The $10 Million Pepsi Logo to read the full document…