How to Become Famous
How to Become Famous - Published Date: 22 August 2008 By LIAM RUDDEN. I have just read an interesting book review in http://news.scotsman.com entitled "How to Become Famous". Here is a summary:
SO you want to be famous and live the champagne lifestyle do you, but don't know how to go about it?
Well, just ask PR guru Mark Borkowski, who appears at the Edinburgh International Book Festival this afternoon to promote his book, The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry.
As head of Borkowski PR, the publicist knows more than most about the fame game. And so he should, he comes with an impressive pedigree having looked after everyone from Eddie Izzard to Noel Edmonds, Van Morrison to Joan Rivers and Macaulay Culkin to Sir Cliff Richard. His other clients have included The Bolshoi Ballet, Cirque du Soleil, the Three Tenors, and a trio of Michaels – Jackson, Flatley and Moore.
He has even represented former Russian president Mikhail Gorbachev and football legend Diego Maradona.
Fame, of course, has become the currency of the 21st century and in his book Borkowski explores the historic roots of this modern phenomenon to reveal how early publicists moulded stars like the sex-mad Clark Gable and the exquisitely troubled Marilyn Monroe into the pop culture icons they have become today.
"In a day when Posh Spice says she is more famous than Persil Automatic we have moved to a point where celebrities see themselves as brands."
So is The Fame Formula merely a case of branding yourself as a product?
No. Borkowski has worked out a mathematical equation for the promotion of fame, but to find out what it is, you will have to buy the book.
You can click on "How to Become Famous" to read the full article.
You can click on The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Shaped the Publicity Industry. by Mark Borkowski
