Chanel No 5: Enduring Love
Photo: Illustration by Richard Gray - I have just read an interesting article in the UKs Daily Telegraph newspaper entitled Chanel No 5: Enduring Love.
Here are some excerps:
- Launched in 1921, Chanel No 5 remains the most coveted perfume on the market, its position still unchallenged nearly nine decades later.
- Certain scents have had their moments: Yves Saint Laurent Rive Gauche is emblematic of the 1970s; Obsession, by Calvin Klein, the 1980s. But no fragrance engenders total recall like Chanel No 5.
- In perfumery, No 5 is affectionately known as le monstre – a bottle of it is sold every 55 seconds somewhere in the world.
- Great pains have been taken to ensure that No 5 smells the same now as it did when it launched in 1921, not the norm in contemporary perfumery.
Interesting? Then click on Chanel No 5: Enduring Love to read the full article...
