125 Years of Fashion History
(Photograph: /PR) 125 Years of Fashion History - Jaeger, one of Britain's best-loved brands is celebrating its 125th anniversary. The first Jaeger shop started trading in 1884 and promoted the benefits of clothes made from natural fibres.
Lewis Tomalin came up with the concept for Jaeger after reading the work of Dr Gustav Jaeger, a professor of zoology and physiology, who pioneered the benefits of animal hair in clothing.
The clothes have been advocated by all sorts of celebrity figures, from the explorer Ernest Shackleton in 1907 to glamourpuss Marilyn Monroe in the 50s. Twiggy and Marianne Faithfull were regular visitors to the flagship store on Regent Street, London.
Jaeger is a luxury British brand renowned for designing stylish, innovative and superb quality womenswear, menswear and accessories. Founded over 120 years ago, Jaeger is firmly established in the fashion market as a premium brand.
The cornerstones of all Jaeger’s collections are its coats, tailoring and knitwear; the majority of which are made from luxurious yarns and natural fibres such as wool, cashmere, camel hair, silk and angora. True to the brand’s British heritage, the collections incorporate traditional fabrics such as pinstripe, herringbone, tweed and plaid.
Aside from the fabulous cuts and quality fabrics synonymous with Jaeger’s clothes, great attention is paid to finish and details with trims and fastenings made to the highest specifications.
Jaeger’s signature colours are black, ivory and navy with strong highlights that compliment the brand’s monochrome classics. Each collection is influenced by the seasonal catwalk trends and often contains archive-inspired pieces that have been developed and contemporised.
