The Most Valuable Sports Team Brands

The Most Valuable Sports Team Brands – According to Forbes.com, The New York Yankees have dethroned Manchester United as the world’s most valuable team brand. It is the first time since they started tracking brand value–the portion of a team’s overall value that is derived from its name as opposed to its market and league–across sports three years ago that the Bronx Bombers have topped their list.
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According to Forbes:

Our look beyond the balance sheet finds the New York Yankees are now the most powerful team name in sports.

The Yankees brand is worth $328 million (21% of their $1.6 billion total team value), while Forbes calculates the Man U name to be worth $285 million (16% of their $1.835 billion value).

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