Armani Eyes To Kill

Armani Eyes To Kill – Giorgio Armani, part of the L’Oréal Group, is introducing a new volumising lash extension mascara, called Eyes to Kill.

The product will make its debut in four Armani doors: Dublin, Heathrow T5, Istanbul and Dubai airports, on 1 August.

On 1 September the launch will be further supported by the introduction of three limited-edition Eyes to Kill palettes, featuring eye shadow trios that match each of the three mascara shades.

In addition, to animate the launch in Dublin, Heathrow (and later in Dubai), a VIP make-up event will be held in-store during the first week of launch.

Passengers will be given an invitation card to visit the Giorgio Armani stand for a personalised make-over, while an in-store waiter offers Giorgio Armani chocolates flow in specially from Milan, accompanied by a glass of Champagne.

After the make-over, travellers will receive a personalised thank-you note which includes a photograph of their finished make-over, and the products used.

Giorgio Armani Eyes to Kill mascara is said to dress the eyes with “powerful, fine-tuned, long, plush, separated, volumising lashes”.

The formula features Microfil™ technology – micro-waxes combined with a “fitness agent” – which allow for smooth and easy application, as each lash is sheathed from root to tip.

The sculpt-fix gel is said to curve and structure the lashes. The patented asymmetrical brush incorporates a flat side, which serves as a reservoir, while long bristles automatically separate each lash, including the shortest, for instant volume, according to the brand.

Three striking shades are available : brown chromed copper, gun metal grey and black-steel.

You can click on Armani Eyes to Kill for 11 expert reviews by makeupalley.com’s members.